Solethreads, a homegrown brand of Sneakers, Flip Flops & Slides announced its partnership with Shruti Haasan, as its brand ambassador. ABC Studios led by entrepreneur Sarvesh Shashi, a full-service entertainment company for the south that represents talent, manages brands, and produces content has been instrumental in ensuring the association between Solethreads and Shruti Hassan.
As an influential figure, Shruti embodies the modern lifestyle that Solethreads promotes, making her a relatable choice for their target audience.
ABC Studios’ planning ensured that the campaign effectively showcased Solethreads’ products while highlighting Shruti’s personal values, enhancing the overall impact and reach of the brand’s message.
Shruti’s embodiment of the brand’s positioning of ‘Defy the Default’ boosted the brand visibility by emphasizing self-expression and breaking the norm as critical elements of today’s fashion.
