Sokrati, a digital media & growth specialist agency from dentsu India, has announced a strategic collaboration with VWO – a global leader in A/B testing and conversion rate optimization (CRO) solutions.
The partnership combines VWO’s expertise in user experience optimization with Sokrati’s prowess in data-driven growth strategies. This will enable India’s top brands to deliver more engaging, personalized, and high-performing digital experiences.
By integrating media strategies with technology-driven optimization, this collaboration ensures seamless customer engagement and increased profitability. Clients across the dentsu network will experience targeted campaigns and optimized digital experiences, driving stronger performance and business growth.
Commenting on the partnership, Sparsh Gupta, CEO, VWO said, “Sokrati’s expertise aligns perfectly with our mission of helping brands leverage data-driven insights to enhance customer journeys. With this partnership, we look forward to empowering Indian brands to create more impactful digital experiences that scale conversions and drive growth for them.”
Nilesh Gohil, CEO, Sokrati added, “This partnership is a game-changer for India’s top brands. By combining our strengths with VWO’s cutting-edge technology, we are setting a new benchmark for digital experience optimization. Brands will not only maximize conversions but also build sustainable growth engines that drive long-term success. This is a pivotal moment for reshaping how digital journeys are crafted and how businesses thrive in an increasingly competitive landscape.”
