Sociowash, an integrated advertising agency, has been awarded the media mandate for AGEasy, a unique phygital, direct-to-consumer business of Antara Senior Care, a fully integrated senior care ecosystem.
Under this collaboration, Sociowash will manage AGEasy’s D2C media promotions and digital advertising, aiming to build revenue and drive engagement across online audiences.
The agency will lead strategy and execution to communicate AGEasy’s mission of enabling seniors to age with ease and joy through products and solutions thoughtfully reimagined with expert insights.
Shlok Hari, Business Head (Media), Sociowash, said, “Collaborating with AGEasy gives us the opportunity to help build-up a purpose-driven brand that improves lives. Our focus will be on building a strong digital narrative that resonates with seniors and their families, while creating meaningful engagement around health, care, wellness and independence.”
Mukesh Ghuraiya, Chief Marketing Officer, Antara Senior Care, said, “At AGEasy, our vision is to empower seniors with everyday products and solutions that help them live more independent, fuller and healthier lives. We believe in helping seniors remain in charge. Sociowash’s integrated digital expertise and creative storytelling approach align perfectly with our mission to make everyday wellness solution accessible and trusted.”
