Social Panga, an integrated creative and digital marketing agency, has announced the launch of its in-house AI Council, enabling & driving AI-powered solutions across branding, marketing, and digital ecosystems.
The AI Council is designed to be a think-and-do tank, combining specialists, strategists, and technologists to bridge the gap between AI capabilities and business impact.
The AI Council will work across verticals, from enhancing creative workflows and content creation to personalisation, performance, automation, and brand safety.
This move comes on the back of successful AI-led deployments for brands like LG Electronics, Pathkind, Jindal Stainless (JSL), Himalaya, Lava and several others, where Social Panga has already been driving real-world impact through AI-enhanced campaigns.
Co-Founders Himanshu Arora and Gaurav Arora will jointly mentor, and Som will lead the council, ensuring it delivers meaningful innovation at scale.
Soumabha Nandi, EVP – Creative Strategy & Growth, Social Panga, said, “The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building. We’re excited to bring this out and continue expanding it over the coming months.”
Himanshu Arora, Co-Founder, Social Panga, said, “At Social Panga, we’ve always believed in solving business challenges with next-gen creativity. With AI already influencing day-to-day decisions, brands now need sharper, smarter solutions that are rooted in tech and tailored for growth. Our AI Council is here to guide that journey.”
Gaurav Arora, Co-Founder, Social Panga, said, “Every new challenge needs a new lens. With the AI Council, we’re introducing a structured, dedicated approach to decode AI for brands — not just through tools, but through education, experimentation, and execution.”
