Social Panga, an integrated creative and digital agency, has announced the appointment of Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth.
In this newly elevated role, Sahil joins the core leadership team, working closely with Co-Founders Gaurav Arora and Himanshu Arora to expand Social Panga’s creative footprint and deepen its strategic impact. His mandate includes scaling the agency’s creative output while sharpening brand-building focus across key growth markets.
Sahil brings with him over 15 years of experience, having led high-impact creative mandates across Dentsu Creative and Pepper Content, which includes the launch of the full-service outfit Pepper Creative. His work spans across sectors – from BFSI and FMCG to e-commerce and automotive. He has led campaigns for brands like Flipkart, SBI Life, Tata Motors, Mahindra, Starbucks, Apple, Knorr, Gillette, ICICI Lombard, Monster, Pepsodent, My11Circle, Godrej, CNN, Radio Mirchi, Warner Bros and many more.
He most recently served as Global Creative Head at Pepper Content, and prior to that, spent over 14 years at Dentsu, playing pivotal roles for creative, strategy and business growth.
Himanshu Arora, Co-Founder of Social Panga, said, “Sahil joins us at a time when we’re entering our next phase of evolution—where creativity is not just an art but a true economic multiplier. His passion for technology-led storytelling, coupled with his deep understanding of brand behavior, makes him a vital addition to our leadership. We’re excited to shape globally benchmarked work that drives real impact.”
Gaurav Arora, Co-founder of Social Panga, said, “What excites us about Sahil is his rare ability to fuse creative storytelling with sharp business acumen. His proven track record with large-scale brands and strategic clarity will play a pivotal role as we co-create more meaningful, memorable, and outcome-driven campaigns with our clients. He also brings a strong focus on building creative talent density—strengthening our teams to consistently deliver standout work.”
Sahil Siddiqui, EVP – Creative Strategy & Growth, Social Panga, said, “The market is shifting, tech is evolving, and attention is harder to earn—but that’s exactly what makes this the most exciting time to build something lasting. At Panga, there’s intent, agility, and that hunger to do bold, unforgettable work. I’m thrilled to join the team and look forward to crafting ideas that not only turn heads but move the needle for our clients.”
