SoCheers, an independent digital-first creative agency, announced the strategic appointment of Rajni Daswani as Chief Growth Officer – People & Business.
Daswani has been with SoCheers since 2014. She has been working as Director – Digital Marketing over the last 3 years, which solidifies her contributions across teams such as Brand Experience, New Business, Strategy & Planning and employee engagement & wellness under the HR function.
In her new role as Chief Growth Officer – People & Business, Daswani will continue to work closely with co-founders Mehul Gupta and Siddharth Devnani to spearhead strategic initiatives focused on bolstering sustainable growth across both revenue (business) and talent (people). This hybrid focus is particularly relevant because business success is closely tied to culture, talent, and client relationships.
“Rajni’s proven track record of driving operational excellence, her strategic vision and her empathetic leadership skills make her the ideal leader to guide our growth trajectory. This appointment is a testament to her remarkable contributions and our confidence in her ability to shape SoCheers’ future, ensuring we remain at the forefront of the industry,” said Mehul Gupta, Co-Founder and CEO, SoCheers.
Rajni Daswani said, “I am honored to take on this expanded role as Chief Growth Officer – People & Business. My focus will be on building a robust framework that fosters both talent development and business expansion. I am excited to drive this next wave of sustainable growth for SoCheers, ensuring that we continue to deliver exceptional value to our clients and stakeholders, and remain a leader in the dynamic digital-first creative space.”
