SoCheers, the independent digital-first creative agency, has announced the appointment of co-founder Siddharth Devnani as Chief Operating Officer (COO).
Siddharth will lead the implementation of a new framework that quantifies the real value created through every campaign, collaboration, and creative effort.
“Siddharth has always played a key role in shaping SoCheers’ growth, driving both business and strategic advancements for the agency and clients. This transition is not just about leadership—it’s about taking SoCheers to the next level. We are entering a phase where brands are looking beyond momentary success, and we want to be the partner that helps them achieve sustainable growth. Siddharth’s ability to blend technology with creativity will be pivotal in ensuring that every initiative we undertake leaves a lasting impact, both for our clients and for the industry at large,” said Mehul Gupta, Co-Founder & CEO, SoCheers.
Siddharth Devnani said, “The digital world is evolving rapidly, and brands today need more than just high-performance campaigns—they need sustainable, scalable impact. My focus will be on building systems that drive innovation, efficiency, and real long-term value, ensuring that everything we do at SoCheers contributes to growth that lasts beyond a single campaign cycle.”
