Snapchat, with over 200 million monthly active users in India launched Snapchat Creator Connect, a multi-city initiative designed to empower Gen Z and the next generation of digital storytellers.
This programme will provide creators with mentorship, growth opportunities, and engagement tools, ensuring they can build sustainable careers on the platform while redefining short-form storytelling. This initiative has been started in Hyderabad and will now be launched in Chandigarh.
As part of its creator-focused approach, the platform is expanding its creator-focused approach in India with new programs and partnerships aimed at supporting content creators. The company will collaborate with local creator agencies to boost regional talent and provide resources for growth and monetisation.
Snapchat is also focusing on education and mentorship through initiatives like Snap School, which helps creators refine storytelling skills and use platform tools effectively. Programs like ‘Savvy on Snap’ offer consulting support to enhance pop culture content. To strengthen monetization, Snapchat provides revenue-sharing and rewards programs, enabling creators to build sustainable careers while engaging their audiences.
Further strengthening monetisation opportunities, Snapchat will offer global creator-focused revenue share and rewards programmes, ensuring creators can build sustainable careers while engaging their audiences. By working with leading creator agencies, media companies, music labels, and film studios, Snapchat is ensuring that regional voices find a global stage.
Saket Jha Saurabh, director of content and AR partnerships at Snap Inc., said, “India is undergoing a paradigm shift with Gen Z taking centre stage as Creators and Consumers. Whether it’s the power of visual storytelling and catching trends, the importance of the inner circle of friends and family or the need to be truly authentic, Snapchat has been at the heart of this shift. Creator Connect is one of the ways we will engage Creators leading this change in pop culture. We are excited to meet them across the length and breadth of India.”
