Sinch, a communications platform as a service (CPaaS) company, has elevated Samarth Saxena as its new Chief Customer Officer (CCO).
With over 20 years of experience in customer experience transformation, Samarth will lead Sinch India’s Customer Experience (CX) strategy, focusing on strengthening customer relationships, fostering collaboration, and driving innovation.
Nitin Singhal, Managing Director, Sinch India, said, “We are excited to have Samarth lead our customer experience strategy at Sinch India. His deep expertise in customer-centric leadership and innovation will play a crucial role in elevating our approach to CX. With Samarth at the helm, we aim to build a seamless, collaborative, and agile customer experience framework that sets new industry benchmarks. His leadership will help solidify Sinch’s position as a pioneer in digital customer engagement.”
Samarth Saxena, Chief Customer Officer, Sinch India, said, “Customer experience isn’t just a differentiator; it’s the key to sustainable growth and innovation. Our goal is not just to meet customer expectations but to exceed them at every touchpoint. By embedding customer experience into the core of our strategy, we will drive stronger relationships, greater innovation, and long-term growth. I believe that customer loyalty isn’t given—it’s earned through exceptional service, proactive engagement, and continuous value delivery.”
