Simply Nam, a beauty brand, announced a strategic fundraise led by the Bhaane Group.
The funds raised will be used to expand its product with news and innovative launches, deepen its educational content offerings and strengthen its omnichannel presence across India.
Founded in 2020 by celebrity makeup artist Namrata Soni and serial entrepreneur Hanna Stromgren Khan, Simply Nam products are made with the Indian woman, climate and lifestyle in mind.
The brand has witnessed exponential growth, doubling its customer base in the last year with a 40% returning customer rate, and maintaining an average MRR of ₹2 Crore. Simply Nam is scaling rapidly across digital and quick-commerce platforms, including Nykaa, Amazon, Myntra, Tira Beauty, Zepto and Blinkit. Simply Nam aims to double its Monthly Recurring Revenue (MRR) over the next year.
Namrata Soni, Co-founder of Simply Nam, said, “Simply Nam is more than just a makeup brand — it’s a reflection of my life’s work and a deep understanding of the beauty needs of Indian women. Having worked with Sonam for over 17 years, it’s incredibly meaningful to now build this brand alongside her and Anand — not only as close collaborators, but as people who genuinely believe in our vision and the quality we stand for. Their trust at such a pivotal stage fills me with renewed confidence, as Simply Nam continues to grow and earn the love and loyalty of our community.”
Hanna Strömgren Khan, CEO and Co-Founder of Simply Nam, said, “This fundraise marks a pivotal and deeply meaningful milestone for us. From day one, Namrata and I have been driven by more than just the pursuit of raising capital—we were seeking a partner who truly believes in our vision: to build a best-in-class beauty brand, proudly rooted in India and driven by quality, innovation, and purpose.”
“With Bhaane Group, we’ve found that rare alignment. This strategic investment is a launchpad for what comes next. It will empower us to introduce even more thoughtful, high-performance products, scale our educational content, and expand our omnichannel footprint across the country. Most importantly, it strengthens our commitment to building a beauty brand that proudly celebrates Made-in-India excellence,” Khan added.
Anand S Ahuja, Co-founder & CEO of Bhaane Group said, “At Bhaane, we believe in empowering homegrown excellence and backing founders who are building for the future. Simply Nam represents the next chapter in clean, inclusive beauty for India, and we’re incredibly proud to support their journey as they scale new heights.”
