Signify (formerly Philips Lighting) has announced the appointment of Kavita Dhanuka as its new Head of Marketing Communications & Media. In this role, she will lead the company’s marketing communication strategy, integrated campaigns, and media planning across India.
With over 13 years of experience across top agencies and brands, Kavita brings deep expertise in marketing, consumer insights, and media strategy. She has played a key role in building major automotive brands such as Kia Motors and NEXA (Maruti Suzuki’s premium channel) in India, managing comprehensive brand development and impactful integrated campaigns.
Her career includes senior leadership positions on both the agency and client side, having worked with renowned firms like Hakuhodo, FCBUlka, and Dentsu.
Kavita Dhanuka said, “Signify is a brand rooted in legacy yet focused on the future. I’m thrilled to be part of its innovation and sustainability journey and eager to craft integrated stories that connect with today’s conscious consumers.”
