Shriram Group, a financial services conglomerate, has launched Shriram Wealth, in a 50:50 joint venture partnership with Sanlam Group, a leading South African financial services provider, with expertise in insurance, asset management and wealth management across 31 countries.
Shriram Wealth aims to serve India’s growing base of affluent and high net-worth investors with personalized solutions prioritising relationships over transactions. The company will offer wealth management, lending solutions, protection solutions, global investment opportunities, and inheritance and legacy planning — backed by tech-led innovations and Sanlam’s global investment expertise.
The venture will begin operations in India’s top 10 cities, expanding to 20 cities in the next year, with a strong focus on Tier 2 and Tier 3 markets — regions where Shriram Group has long-standing brand equity.
The company is targeting to achieve ₹50,000 crore in Asset Under Advice (AUA) over the next five years.
Vikas Satija, Managing Director & CEO of Shriram Wealth, said, “With Shriram Wealth, the Group signals its intent to not just participate in India’s wealth wave – but to lead it, responsibly and inclusively. With Shriram Wealth, our vision is to be the most trusted partner, maximizing client wealth and create value that endures over time. In collaboration with Sanlam’s global investment knowledge, our mission is to deliver transparent, research-driven, and relationship-first solutions for India’s rising investor base.”
Subhasri Sriram, MD & CEO, Shriram Capital, said, “Shriram Wealth represents the next chapter of growth for the Shriram Group. This is more than a joint venture — it’s a mission to unlock financial prosperity for millions of Indians.”
Paul Hanratty, CEO, Sanlam Group, said, “We see wealth management as a natural evolution as India’s economy grows, and people become wealthier. Our aim is not just to manage money, but to create meaningful solutions. This isn’t a short-term play; we’re here to build a trusted, customer-first wealth business in India for the next 100 years.”
