ShopOS, a startup building an AI-native operating system for e-commerce brands, has raised $20 million in funding led by Binny Bansal’s 3STATE Ventures.
The funds raised will be used to accelerate platform development, scale its product & engineering team, and onboard more brand partners across the globe.
Founded in 2024 by Sai Krishna V K and Ajay P V, Bengaluru-based ShopOS is developing an AI-powered platform to help brands easily build and manage online stores.
ShopOS uses artificial intelligence agents to automate three core functions of digital commerce—content creation, marketing, and storefront management.
The platform allows brands to generate product visuals and copy in real time, automate localized marketing campaigns, and adapt their storefronts dynamically based on user behavior.
Binny Bansal said, “ShopOS is building the commerce stack of the future with AI at its core. The potential for an AI-driven operating system to empower brands, particularly in navigating cross-border commerce and hyper-personalization is a lot. Sai and Ajay have the proven e-commerce and technical expertise required to execute this vision.”
Sai Krishna V K and Ajay P V, Co-founders of ShopOS, said, “The e-commerce landscape has evolved dramatically, yet the operational models for brands haven’t kept pace. Brands have been constrained by the very tools meant to empower them. What we’re excited about is the emerging potential of ambient agents. These don’t just assist, but execute key commerce functions, all in the background. Generative commerce is in its early days, but it’s increasingly clear that the way we shop is going to fundamentally change soon.”
“The friction in content creation and personalization are significant drags on growth. Our previous startup journey taught us the importance of solving hard problems, and with ShopOS, we are focused on delivering what AI agents can truly do for brands. We are building from India for the globe and with this funding milestone, we wish to tap into the smartest AI minds in India to build the future of Commerce,” they added.
