Shobhit Gaur, a well-known name in the media and advertising industry, has launched The Sock Street (TSS), a direct-to-consumer lifestyle brand that reimagines socks as bold, fashion-forward essentials. With sustainability at its core, TSS aims to redefine the socks category and scale globally as a proud Make-in-India brand.
Joining him in the leadership team are Udit Mayor, Chief Executive Officer, and Saurabh Srivastava, Chief Business Officer, to scale the brand globally with a focus on innovation and sustainability.
With their combined experience in manufacturing, marketing, and business scaling, the leadership trio is geared to position The Sock Street as a category-defining lifestyle essentials brand.
Shobhit Gaur, Founder, The Sock Street said, “At The Sock Street, we are aiming to be a Global Sustainable organization and Redefining the Socks industry. With this vision, we want to be a 100 Cr company in the next 2 years. We are not only creating a company we are creating a movement that challenges traditional perceptions of everyday essentials. With bold ambitions and a clear roadmap for growth, we are excited to redefine what socks mean to our customers. We are aiming for rapid expansion and establishing ourselves as a world leader in the lifestyle essentials sector with plans to open 500 dark store.”
Udit Mayor, Chief Executive Officer, The Sock Street said, “I am honoured to lead The Sock Street into its next chapter of growth alongside a talented team committed to innovation and sustainability.”
Saurabh Srivastava, Chief Business Officer, The Sock Street said, “Joining The Sock Street is an incredible opportunity to drive meaningful impact through bold strategies that resonate with customers while building a sustainable future.”
