Sheela Foam, a player in comfort and sleeping solutions, has appointed Rakesh Chahar as Deputy Managing Director (Whole-time Director).
Chahar, who has been with Sheela Foam since 1990 and has been a Whole-Time Director since 2003, brings over 30 years of experience in scaling operations, building distribution strength, and delivering category growth. He has led transformational efforts that have solidified the group’s leadership status in the polyurethane (PU) foam business. He has played a pivotal role in establishing Sleepwell as India’s most recognized and highest-selling mattress brand.
In his enhanced mandate, Chahar will lead the company’s growth strategy to drive integrated operations, channel consolidation, and pan-India market reach. His leadership will also focus on expanding institutional and B2B verticals, while unlocking manufacturing and procurement synergies across the group’s production facilities.
Beyond his corporate responsibilities, Chahar also serves as Chairman of the Indian Sleep Products Federation (ISPF) – India’s first dedicated industry body for the mattress and sleep solutions sector.
Sheela Foam, the owner of iconic brands Sleepwell, and recently acquired Kurlon Enterprises and Furlenco.
