Nykaa, a beauty and lifestyle destination, has announced the appointment of Bollywood actor Sharvari as its new brand icon.
Sharvari will connect with her growing community through content that celebrates confidence, creativity, and self-expression. From headline campaigns to Nykaa’s most-loved beauty moments, she’ll bring her world to life in fresh and inspiring ways.
She is set to feature across various Nykaa experiences, including the ‘Hot Pink Sale’ campaign, ‘Nykaa Play’, ‘Nykaaland’, and ‘New at Nykaa,’ bringing her unique perspective to the brand’s most-loved moments.
She will also serve as a Jury Member for the Nykaa Best in Beauty (NBIB) Awards 2025, an influential role that further strengthens her position in shaping the beauty industry’s direction. The NBIB 2025 jury is made up of industry experts and influential personalities who have the expertise to judge the very best of beauty.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer – someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”
Sharvari said, “I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”
