Seasoned marketing leaders Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr, an AI-native, full-service marketing solutions company built to help brands win in a dynamic, data-driven world.
Operating under the philosophy that ‘AI is not an add-on—it’s in our DNA,’ Theblurr combines creative, media, data, and strategy capabilities to deliver measurable business outcomes. The company’s proprietary ‘HumAIne’ approach fuses machine intelligence with human intuition to unlock marketing that is faster, more adaptive, and genuinely effective.
Theblurr ensures that every creative idea is media-aware, and every media investment is experience-driven. This integrated approach ensures maximum efficiency, real-time adaptability, and business-first outcomes.
Shamsuddin Jasani, Co-founder & Chief Executive Officer, is a digital industry pioneer known for building and scaling top-tier agencies. He leads overall strategy, growth, and P&L.
As Co-founder & Chief Operating Officer, Gopa Kumar Menon, is the execution architect. He makes sure Theblurr’s delivery model scales efficiently, and teams stay aligned across creative, media, and tech.
Serving as Co-founder & Chief Growth Officer, Aatsi Desai Jasani owns client relationships and revenue. She’s embedded deeply in accounts, leading growth, business development, and ensuring market positioning remains razor-sharp.
Shamsuddin Jasani said, “Marketing today is no longer just about reach or impressions. It’s about real, measurable outcomes—growth, impact, and resonance. We have built Theblurr to be a true growth partner, combining full-funnel capabilities with AI-first thinking to create work that truly delivers. We wanted to create something truly aligned with what modern marketing needs. Theblurr is that vision realized—a full-service, AI-native partner built to deliver brilliant outputs and smarter outcomes. We’re here to help brands move faster, think sharper, and achieve results that matter.”
Gopa Kumar Menon said, “At Theblurr, we’re building an agency with passionate people that merges human creativity with AI intelligence. Our HumAIne process, breaks down silos between creative and media teams, it’s the operational backbone that seamlessly integrates our creative and media solutions —every creative idea is media-aware from day one, and every media investment is experience-driven. We’re excited to combine the craft we love with AI that makes it more powerful driven by people who are passionate about making it all work.”
Aatsi Desai Jasani said, “At the heart of every great brand story is a deep understanding of people—our clients and their customers. At Theblurr, we don’t just chase KPIs; we champion our clients’ ambitions. Every solution we craft is rooted in empathy, creativity, and the drive to create something truly meaningful together.”
