Shalimar Paints has announced the appointment of Kuldip Raina as the Managing Director and Chief Executive Officer (MD & CEO). Raina, who joined Shalimar Paints in May 2022, currently serves as Director – Sales, Marketing, and Strategic Sourcing.
With over three decades of leadership experience across industries like Paints, FMCG, consumer products and organized retail, Kuldip Raina is a visionary business leader known for driving transformational growth. A results-driven strategist and an inspiring leader, he brings deep industry insights and an unwavering commitment to excellence.
His expertise spans profit centre operations, strategic business planning and high-impact sales and marketing initiatives. He has a proven track record of revitalizing brands, optimizing operations and spearheading market expansion through innovative product strategies and strong distribution networks.
Currently leading strategic initiatives at Shalimar Paints, he has played a pivotal role in strengthening the brand’s market presence and forging key industry partnerships.
Prior to this, he served as the CEO of Nerofix Private Limited (A Kansai Nerolac Paints Limited, Group company), where he successfully established the brand as a formidable player in the adhesives and construction chemicals market, driving significant business growth and expanding its market footprint.
Raina’s illustrious career includes leadership positions at reputed companies such as Kansai Nerolac Paints, Jubilant Industries, Arvind Brands and ITC Limited.
