Shailendra Singh, former Business Head – Physical Retail at Nykaa joins US-based luxury home décor brand D’Moksha as Co-Founder and Chief Operating Officer (COO). His joining marks a key milestone in D’Moksha’s journey as it prepares for a rollout in India.
An alumnus of IIM Lucknow, Shailendra Singh brings over 20 years of experience in consumer goods, retail, and e-commerce. He held senior roles at Hindustan Unilever Limited, where he led sales, brand strategy, e-commerce, and digital transformation across key categories. He later joined Nykaa as Business Head – Physical Retail, playing a pivotal role in expanding its offline presence and omnichannel offering.
Manav Dhanda, Co-founder and CEO, D’Moksha said, “Shailendra’s arrival comes at a transformative moment for D’Moksha. His leadership across digital and physical retail, combined with deep operational acumen, makes him a powerful addition to our founding team. Together, we’re poised to scale our U.S. success and make a meaningful impact in India. There’s something big coming—stay tuned.”
Shailendra Singh, Co-founder and COO, D’Moksha said, “D’Moksha’s strong foundation and mission-driven approach instantly stood out to me. It’s rare to find a brand that combines sustainability, style, and speed so seamlessly. With a proven model in the U.S., we’re now poised to reimagine how Indians shop for home décor—and I’m thrilled to help lead that journey.”
Since its inception in 2020, D’Moksha has garnered a devoted following across the U.S. with its exquisite, ethically crafted home textiles, including premium curtains and table linens. By leveraging a vertically integrated supply chain and efficient logistics from India, the brand delivers fast fulfillment and unparalleled boutique-like quality, redefining the home textile experience.
The company has been piloting a differentiated “curtains-at-home” experience in India, blending expert design consultations, real-size fabric trials, and digital visualization. The team teases a nationwide rollout in the coming months that will redefine convenience and personalization in the category.
