ServeClub, a pickleball gear brand, has raised an undisclosed amount in a seed funding round led by Manish Poddar (Co-Founder, Rare Rabbit), with participation from Pratham Mittal (Founder, Masters’ Union and Tetr) and Malika Sadani (Co-Founder, The Moms Co.).
The funds raised will be used for product development and scaling its presence rapidly across India through both online and offline channels.
Founded by diverse entrepreneurs from the US, Cuba, Mexico, Germany, and India (all currently pursuing their education at Tetr College of Business), ServeClub is addressing a critical gap in India’s fast-growing pickleball ecosystem by improving access to premium gear at affordable prices.
ServeClub offers a compelling homegrown alternative with USAPA-certified, ergonomically designed paddles priced between ₹7,000 and ₹9,000.
The company plans to organise targeted events and collaborations to engage players and key stakeholders within the pickleball community.
ServeClub also plans to expand its reach through direct-to-consumer sales via digital marketing and e-commerce platforms to support sustained growth.
The brand has already partnered with over 25 companies spanning sports retailers, pickleball clubs, event organizers, fitness brands, and corporate wellness programs, targeting a 20-25 per cent increase in monthly sales over the next two quarters.
Jeet Totla, Co-founder, ServeClub, said, “Pickleball is one of the fastest-growing sports in India, yet access to quality, affordable gear remains limited. We see a significant opportunity to serve this emerging community by providing professional-grade equipment designed specifically for Indian players. With this funding, we plan to expand our product range, deepen partnerships with courts and clubs, and create engaging events to grow the sport’s footprint. Our goal is to make ServeClub the trusted brand for pickleball enthusiasts across the country as the game continues its rapid rise.”
“I am excited to lead the seed round for ServeClub, a brand that is filling a significant gap in the Indian sports equipment market. The rapid growth of pickleball presents a unique opportunity to offer high-quality, affordable gear tailored for Indian players,” said Manish Poddar, Co-founder, Rare Rabbit.
“I am happy to support ServeClub’s vision of making quality pickleball equipment accessible across India. Their focus on building strong partnerships and fostering community engagement will be key drivers in scaling the sport’s reach and creating lasting impact in the market,” said Malika Sadani, Co-founder, Moms and Co.
