Sedna HoReCa, a business-to-business (B2B) platform for the hotel, restaurant and catering (HoReCa) industry has raised ₹50 crore in a fresh funding round led by Chennai-based Anicut Capital.
The funds raised will be used to build its integrated, technology-driven and comprehensive B2B solutions platform for the HoReCa industry and expand into newer markets.
Sedna also plans to enter the food segment with ready-to-cook and ready-to-serve offerings aimed at HoReCa businesses, food courts, direct-to-consumer (D2C) brands and commercial kitchens. A new food production facility is being set up in Bengaluru alongside scaling efforts at its existing HU facility.
Previously, Sedna HoReCa has raised $1.44 million in funding.
Founded in July 2022 by Mahadevan Narayanamoni and Saurabh Pandey, Sedna HoReCa combines software, commerce, and food product solutions tailored for India’s fragmented HoReCa sector. Mahad and Saurabh had earlier built and scaled Aknamed, a tech-driven B2B hospital supply chain business.
Sedna has three verticals: B2B SaaS, Commerce & Distribution and Products & Solutions. SupplyNote, the most popular inventory management software and BillNote, a fast-growing Point-of-Sale software for restaurants and cafés in India are now part of Sedna, under the B2B SaaS vertical.
Vyap, a growing supplies distribution platform and SupplyLink, an innovative 3PL/4PL solution for HoReCa, come under the Commerce & Distribution vertical. Under the Products & Solutions vertical, Sedna offers private label solutions as well as ready-to-cook and ready-to-serve food solutions to HoReCa businesses, D2C brands, Food courts and commercial kitchens.
Chef Sanjaya Bhan, founder of Hospitality Unlimited, has joined the company to lead product development. Sedna is setting up a new food production facility in Bengaluru and will scale HU’s existing facility.
“The investment by Anicut will enable the expansion of our one-stop-shop B2B solutions to over 20 cities in the next 12 months. With increasing technology adoption, advent of innovative business models, emergence of national retail players and launch of new food brands, this is the right time to build an integrated, technology-enabled B2B solutions business for the HoReCa industry offering standardised products and solutions at consistent quality, availability and costs across the country,” said Saurabh Pandey, Co-Founder of Sedna.
“Sedna helps solve specific challenges that the HoReCa industry has been facing; escalating purchase costs, erratic fill rates, long lead times, inventory loss due to pilferage etc. With customers demanding high quality and innovation in food, the industry is ripe for digital transformation,” said Dhruv Kapoor, Partner, Anicut Capital.
