Masoom Minawala has announced her departure from Schbang MMaximise after two years, shifting her focus to new ventures. As the co-founder, Minawala has played a crucial role in shaping the company, building it to profitability, and establishing it as a thriving platform for talent.
As part of this transition, Schbang will be acquiring Masoom’s shares in Schbang MMaximise, consolidating the talent management subsidiary under its umbrella.
Following her exit, Schbang MMaximise will be merged into Schbang Fluence – Schbang’s Influencer Management arm and the talent representation business will be called Represent by Schbang Fluence. Schbang Fluence is helmed by Divisha Iyer.
With 12 years of industry experience, including 7 years at Schbang, Divisha Iyer has played a pivotal role in leading and transforming multiple departments at Schbang and setting up the influencer management practice at Schbang. Her leadership, alongside her core team that includes Sneh Chheda and Vaishnavi Thirumalai, is set to propel Schbang Fluence to new heights, driving impactful brand collaborations with strategic expertise and industry foresight.
Masoom Minawala said, “Building Schbang MMaximise has been an incredibly fulfilling journey. I am proud of the impact we’ve created together and confident that Schbang will continue to take it to greater heights. As I take this next step in my entrepreneurial journey, I am entrusting the company to the capable leadership of Schbang.”
Harshil Karia, founder and Chief Executive Officer of Schbang said, “Masoom has been instrumental in shaping MMaximise into a thriving and profitable platform, and we deeply appreciate her contributions. I learnt a lot from Masoom during this partnership and I feel so grateful to have worked with her. As we turn this new chapter, we are confident that Fluence, under the leadership of Divisha, Sneh, and Vaishnavi, will continue to set new benchmarks in the industry. To every talent out there—we are committed to building your brand with strategic expertise and meaningful opportunities that drive real, measurable impact.”
Schbang Fluence connects brands with the right influencers and celebrities, crafting compelling narratives that enhance credibility, visibility, and business growth. Schbang Fluence integrates storytelling with data-backed strategies to ensure high-impact, ROI-driven partnerships. Beyond influencer marketing, it extends its expertise across meme marketing, PR & thought leadership, LinkedIn marketing, Youth & Campus Marketing and IPs & podcasts.
