Saregama, an entertainment IP company, has entered into a deal with NAV Records, a lead player in the Haryanvi music space.
This significant move will see Saregama acquiring NAV’s 6,500 tracks across Haryanvi, Punjabi, Ghazals, Devotional and Indie Pop.
The acquisition also includes super popular YouTube channels like NAV Haryanvi, Nupur Audio, etc, having over 24 million subscriber base, further boosting Saregama’s digital footprint.
Saregama India is part of the RPSG Group, whose portfolio spans film and non-film music, digital media, television content, artiste and influencer management, and film production.
