Lotto, an Italian sportswear brand, announces its collaboration with tennis legend Sania Mirza, who joins as Brand Ambassador and Chief Advisor for Women’s Sports.
As Chief Advisor for Women’s Sports, Sania will work closely with Lotto to help shape and strengthen the brand’s women’s athleisure & sportswear journey across footwear and apparel, grounded in her lived experience, perspective, and voice. Her role will focus on building a stronger sense of community and relevance for women, ensuring the brand continues to evolve with them, not just for them.
Abhishek Ganguly, CEO, Agilitas Group, said, “Sania represents what Lotto stands for: authenticity, confidence, and a way of engaging with sport that goes beyond results. She has always stood at the intersection of sport, culture, and community in India, shaping how a generation sees self-belief and individuality. This partnership reflects that shared philosophy.”
For Sania, this partnership is more than a reunion; it is a homecoming. A return to a bond that began when she was just 19, a young athlete known for her multidimensional personality, unfiltered confidence, and a distinctive presence both on and off the court.
Long before the world celebrated her Grand Slams and landmark victories, Lotto recognized that individuality. They believed in her not only for what she would go on to achieve, but for the quirk, confidence, and unapologetic spirit she carried even then.
Sania Mirza said, “Lotto believed in me at a time when I was still discovering my own voice as an athlete. Coming back now feels natural, not just as a player, but as someone who can help shape how women experience sport and movement. This role allows me to contribute beyond the court, and that makes this partnership deeply meaningful to me.”
