Samsung TV Plus, a free ad-supported streaming television (FAST) service, has announced the addition of four popular B4U channels – B4U Movies, B4U Music, B4U Kadak and B4U Bhojpuri to its dynamic content lineup.
This partnership further strengthens the robust catalogue of Samsung TV Plus, now boasting over 125+ FAST channels, and brings a fresh wave of premium entertainment to Indian viewers.
Kunal Mehta, Head of Partnerships, Samsung TV Plus India, said, “Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the house of B4U, we aim to enhance access to the latest from the world of entertainment. This collaboration with B4U underscores our dedication to this vision.”
Johnson Jain, Chief Revenue Officer, B4U, said, “Connected TV (CTV) has emerged as a significant force in the Indian media landscape, revolutionizing how audiences consume content. In line with this, our approach has pivoted on reaching a broader and more diverse audience base. We are delighted to announce our collaboration with Samsung TV Plus, bringing our curated set of channels to their platform. Through this partnership, we aim to engage viewers with high-quality entertainment — featuring top-tier movies and the best in music — delivered seamlessly on a premium CTV experience.”
