Samsung TV Plus, the free ad-supported streaming TV (FAST) service in India, has announced the addition of four new channels from Eenadu Television (ETV Network).
Samsung TV Plus adds ETV News, ETV Josh, ETV Music, and ETV Comedy to its growing content portfolio.
This collaboration enriches Samsung TV Plus’s robust catalogue of over 150 FAST Channels, delivering an exciting new range of high-quality and diverse content for Indian consumers.
ETV Network is a broadcasting company that operates through satellite and digital platforms. Its extensive content library features news, music, youth-focused entertainment, and comedy, which has inspired audiences from diverse backgrounds over the past two decades.
Kunal Mehta, General Manager, Business Development, Southeast Asia & India, Samsung TV Plus, said, “Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the ETV Network, we aim to unlock the potential of the South Market and enhance access to the latest content from the world of Telugu entertainment. This collaboration with ETV Network underscores our dedication to this vision.”
K. Bapineedu, CEO, Eenadu Television, said, “At ETV Network, we are passionate about delivering diverse, high-quality entertainment that resonates with our audiences across age groups. With the rapid growth of connected TVs, we are excited to expand our footprint on Samsung TV Plus with the launch of four FAST channels (ETV News, ETV Josh, ETV Music & ETV Comedy). This marks a significant step in our digital journey. We remain committed to a content-first strategy—constantly innovating, testing, and refining our offerings to meet evolving viewer preferences. Our partnership with Samsung TV Plus allows us to deliver curated and personalized content experiences, further strengthening our connection with audiences.”
With this partnership, Samsung TV Plus continues to expand its regional and art and music category offerings, reinforcing its position as a leading destination for free, premium streaming content on connected TVs.
