Samaaro, an AI-powered event marketing platform, has raised $500,000 in its pre-Series A funding round led by Inflection Point Ventures.
The round also saw participation from Silver Needle Ventures, Lets Venture, SucSEED Indovation Fund, Sagar Narola, Suryansh Jalan and Gautam Kumar.
The funds raised will be used to strengthen its brand presence in India and the Middle East, and acquire mid and enterprise-level clients.
Founded in 2020 by Purnank Prakash and Mayank Banka, Samaaro is an AI-powered event marketing platform that helps run events more efficiently, reduce manual work, engage attendees, capture qualified leads, and gain real-time visibility into performance.
Samaaro empowers brands hosting or participating in events to drive measurable business outcomes. The platform enables marketing teams to strategically target the right audience, run omnichannel promotions, automate personalized confirmations and reminders, streamline on-site operations, enhance attendee engagement, and capture and qualify leads in real time. Samaaro offers seamless CRM integration, automated follow-ups, and transparent visibility into event spends and ROI.
Samaaro clients include organizations such as ICICI Lombard, Modon Properties, the Ministry of Housing and Urban Affairs, Varun Beverages, and Apex Group, Samaaro today serves clients across India, the Middle East, and North America.
Vikram Ramasubramanian, co-founder IPV said, “As the digital world evolves and sophisticated tools are integrated into a wide range of products and services, the event marketing sector remains overlooked by it. Events are an integral part of any brand’s marketing strategy, but demand heavy labor, fragmented tools, and still leave teams with limited visibility and overspending. Samaaro has recognized this unique opportunity and has capitalized on the same by integrating smart automation to empower teams not just to host events but also to maximize participation. By automating promotions, driving registrations, enhancing engagement, and streamlining operations, Samaaro helps marketing teams deliver impactful events while maximizing ROI.”
Purnank Prakash, Co-Founder & CEO, said, “At Samaaro, we are reimagining how enterprises run events by making them smarter, data-driven, and directly tied to revenue. The support from this round will allow us to double down on AI-led product development and expand our reach in global markets. Our mission has always been to solve the chaos around event marketing and give enterprises the clarity and control they need to scale with confidence.”
