Salt Oral Care, a Mumbai-based oral wellness brand, has raised $1 million in a pre-Series A funding round led by Lotus Holdings, the family office of Lotus Herbals.
The investment will be disbursed in two tranches and value the company at a post-money valuation of ₹46 crore ($5.3 million). In September 2024, Salt Oral Care raised seed funding at a valuation of ₹20 crore.
The fresh funds raised will be used for new product innovation, research & development, branding and marketing initiatives, and team expansion.
Previously, Salt Oral Care raised $358,000 from Saurashtra Capital and others.
Founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care is a science-backed oral wellness brand with a deep focus on sustainability and clean formulations.
The brand’s flagship offerings — a line of premium toothpaste and mouthwash — combine clinically tested performance with a luxurious aesthetic, redefining the daily oral care ritual.
Salt claims to have a 448% growth over the last financial year, powered by strong repeat purchases and a growing D2C footprint. The brand plans to expand its footprint across India and international markets.
“It’s been an incredibly exciting ride, and we’re ecstatic to have the people behind building Lotus Herbals come onboard. Nitin and Dipin’s strategic insight and experience will be invaluable as we scale. Salt is now being benchmarked against global players something very few Indian brands in the space can claim. That’s the real flex,” said Karan Raj Kohli, Co-founder, Salt Oral Care.
