Salad Days, a healthy food brand has raised ₹30 crore in Series A funding round co-led by V3 Ventures and Client Associates Alternate Fund (CAAF). Notably, this marks the company’s first institutional funding round after operating profitably as a bootstrapped venture for 10+ years.
The fresh capital will be deployed for omnichannel expansion and strengthening operational capabilities. The company will focus on new store openings, enhanced technological infrastructure, talent acquisition, and elevated marketing initiatives.
Additionally, Salad Days aims to explore new sales channels and menu innovations while maintaining its commitment to profitability and customer retention.
Varun Madan, Founder & CEO, Salad Days said, “Having built Salad Days on a foundation of customer trust for over a decade, this funding marks an exciting new chapter in our mission to make nutritious eating accessible to all Indians. As India’s healthy food market expands rapidly, projected to reach $30 billion by 2026, we’re uniquely positioned to cater to the growing demand for healthy and wholesome meals at affordable price points. While we’ve maintained sustained growth and profitability throughout our journey, these fresh funds will enable us to further scale our impact significantly. We’re focused on strategic expansion across all dimensions – from expanding our footprint to strengthening our team and enriching our menu. We will continue to innovate our offerings while maintaining the quality and consistency that our customers trust us for.”
Arjun Vaidya, Co-founder and Managing Partner, V3 Ventures said, “At V3 Ventures, we actively seek businesses that combine strong fundamentals with scalable growth potential. India is changing the way we eat and Salad Days caters to this new theme perfectly. Their journey of bootstrapped profitability and market creation for over a decade demonstrates that they have the right platform to see serious scale from here. As a gluten-free, artificial sugar-free and health-conscious eater – the offering did resonate with me personally as well.”
Shivam Diwan, Executive Director and Head of Client Associates Alternate Fund (CAAF) said, “We are very excited to partner with Salad Days in its Series A fundraise. Salad Days is among our first few investments at CAAF, and it truly represents what we look for in an ideal investment – a customer-obsessed, mission-driven founder who has been able to create a category-defining brand, profitable, sustainable execution, and strong, scalable unit economics. All of this is in a consumer category which we think will only go from strength to strength with time. Looking forward to building the Company and category together with Varun.”
Founded in 2014 by Varun Madan, Salad Days operates through a network of 25 cloud kitchens, with 12 outlets in Delhi-NCR, 9 in Bangalore, and 4 in Mumbai.
Salad Days offers an extensive menu that goes beyond salads to include grain bowls, sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts.
Salad Days also maintains an organic farm where it grows a selection of fresh produce for its menu.
Salad Days currently sells through its website, centralised phone lines and major food aggregators including Swiggy, Zomato, and ONDC.
