SahiBandhu Fintech, a gold loan aggregator platform backed by The Manipal Group has rebranded as Manipal Fintech.
The company’s updated brand identity includes a new logo featuring a bird forming the letter ‘M’, representing financial freedom and upward momentum. The blue gradient signifies digital capabilities, while the gold gradient reflects trust and long-term value creation.
Puja Singh, CEO, Manipal Fintech, said, “The transition to Manipal Fintech is more than a rebranding, it is a reflection of the evolution we have undergone as a company and the future we are committed to building. Over the years, we have earned the trust of customers and banking partners by delivering transparent, secure, and seamless gold loan services. With this transformation, we are scaling our efforts to make finance more accessible, seamless, and secure for every Indian. Backed by the Manipal Group’s legacy of trust, we are positioned to lead the next phase of financial innovation, delivering long-term value to customers and partners.”