Rupee112, a fintech platform, announced the appointment of Hitesh Yadav as its Head of Marketing. With over a decade of experience in digital marketing and performance-driven strategies across top organizations, Hitesh brings deep expertise to strengthen Rupee112’s brand presence and accelerate its growth in the fintech sector.
Prior to joining Rupee112, Hitesh was Digital Marketing Lead at Sammaan Capital, where he successfully designed and executed high-impact campaigns focused on PPC, SEO, and maximizing ROAS. He has also held senior marketing positions at RenewBuy, INNOCEAN India, Publicis Groupe, ARM Worldwide, and HT Media, where he led digital transformation initiatives, brand growth strategies, and customer acquisition campaigns across sectors, including fintech, insurance, and media.
In his new role, Hitesh will be responsible for defining and executing Rupee112’s marketing vision, driving performance-led campaigns, and strengthening the company’s engagement with its audience across digital and offline channels. His appointment underscores Rupee112’s commitment to building a strong, customer-centric brand and expanding its reach in India’s evolving fintech landscape.
Hitesh Yadav, Marketing Head, said, “I am thrilled to join Rupee112, a company that is redefining the fintech experience in India. My focus will be on building strategies that not only drive measurable growth but also establish Rupee112 as a benchmark in marketing innovation and customer engagement. I look forward to working with the team to create meaningful impact and set new industry standards.”
Founded in 2023 by Vikkas Goyal, Rupee112 provides instant personal loans through a digital platform. The platform connects borrowers with Non-Banking Financial Companies (NBFCs) and banks, facilitating quick loan applications and approvals with minimal paperwork.
