Rozana, a rural-focused omnichannel retail platform, has raised ₹290 crore in a Series B funding round led by Bertelsmann India Investments (BII).
The round also saw participation from Fireside Ventures, US-based Spark Growth Ventures, Bikaji Family Office, FE Securities and other select prominent family offices.
With this round, Rozana has raised over $30 million across funding rounds to date.
The fresh capital raised will be used to strengthen its technology infrastructure, broaden product categories, develop private label offerings, and deepen brand partnerships.
Founded in 2021 by Ankur Dahiya, Adwait Vikram Singh and Mukesh Christopher, Rozana is a rural omnichannel retail platform. Its product assortment spans FMCG, groceries, home essentials, footwear, beauty and personal care, general merchandise and more.
Rozana operates a blended omnichannel model that integrates a consumer-facing app and digital commerce platform with 75+ modern retail experience centres and owned distribution infrastructure. It has a last-mile fulfilment network with over 35,000 women partners, who serve as trusted intermediaries and fulfilment agents, fundamentally different from the transactional, discount-led marketplace model common in urban e-commerce.
The company currently operates in 16 districts across Uttar Pradesh and Haryana, covering over 21,000 villages and serving more than 1 million active households.
Rozana plans to expand to 200+ stores and enter 2–3 additional northern states across the Gangetic belt, with a long-term target of reaching 130,000 villages.
Ankur Dahiya, Co-Founder, Rozana, said, “Rural India is home to nearly a billion people, yet the basic act of shopping has long lacked fairness, dignity and choice. At Rozana, we are changing this by building trust through women partners, modern experience centres, and access to products that households can see and believe in. This funding will help us deepen our presence, broaden our categories, and continue empowering communities across Bharat.”
Adwait Vikram Singh, Co-Founder, Rozana, said, “Rozana founders are committed to dedicating their lives for rural transformation. It is a means for wealth creation not only for investors but an opportunity to create wealth for a community far away from the sector’s imagination. Our commitment through Rozana is for rural empowerment.”
Pankaj Makkar, Managing Director, Bertelsmann India Investments, said, “India’s next consumption wave will be won in Bharat’s heartland, and Rozana is building the kind of trusted, omnichannel retail platform that rural households actually need. With revenue up 4x since the last round, Rozana has demonstrated both product–market fit and disciplined execution at scale. We are pleased to back the team again as they deepen presence across the Gangetic belt, expand categories, and scale responsibly to serve many more rural households.”
Kanwaljit Singh, Managing Partner, Fireside Ventures, said, “It has been a privilege to be a part of the remarkable journey of Ankur and Adwait as they build Rozana into the defining digital commerce company for rural India. By empowering women in villages to become their partners, they are also influencing the social fabric of these communities. We are proud to continue to support them.”
Rohit Sood, Partner, Bertelsmann India Investments, said, “The rural commerce opportunity is massive and underserved. Rozana’s model is unique in the way it embeds women entrepreneurs at the centre of the supply chain and builds consumer trust in Bharat’s heartland, where traditional e-commerce has struggled. We are excited to back Rozana once again as it scales responsibly across rural India.”
