Royal Orchid Hotels announced the soft launch of its latest upscale lifestyle brand, Iconiqa. The soft launch of Iconiqa marks the beginning of a phased rollout, with the first property in Mumbai.
With Iconiqa, the Group is introducing a new-age offering that blends contemporary design, comfort, and personalized service.
Iconiqa is envisioned as a lifestyle-driven hospitality experience that caters to modern travelers seeking stylish spaces, vibrant dining options, and intuitive service.
ICONIQA will feature on Royal Orchid Hotels’ fast-growing rewards program called Regenta Rewards. This loyalty program is growing fast, now boasting over 600,000 members and projected to surpass 1 million by March 2026. By leveraging data-driven personalization, the company enhances guest retention and delivers tailored experiences that resonate with modern travelers.
Royal Orchid Hotels is accelerating its growth across its collection of brands to over 345 properties by 2030. In the upscale lifestyle segment, ICONIQA primarily operates through flexi-lease and ownership structures.
Arjun Baljee, President, Royal Orchid Hotels, said, “We are excited to introduce Iconiqa as part of our expanding portfolio. This brand represents our commitment to evolving with guest preferences and delivering experiences that are relevant, refreshing, and memorable.”
Royal Orchid Hotels currently operates a wide portfolio of 120+ hotels and resorts across India and select international destinations. Brand is aiming to open another 20+ hotels in this financial year.
