Optimum Nutrition, a sports nutrition brand has partnered with Royal Challengers Bengaluru (RCB) as their Official Sports Nutrition partner for the 18th edition of the Indian Premier League (IPL 2025).
As part of the collaboration, the brand has created the Limited Edition “Protein Choice of RCB” Gold Standard Whey packs.
The brand also launches the collaborative campaign “Unlock Your Greatness”, which will come to life through engaging digital activations, and influencer collaborations with sporting stalwarts, cricket influencers and fan clubs.
Various on-ground activations, such as retail outlet branding and social contests for consumers to get a chance to watch Royal Challengers live on the ground by entering into an on-pack contest.
Sumit Mathur, General Manager, South Asia, Glanbia Performance Nutrition, said, “As a brand, our role is to help fitness enthusiasts deliver superior performance, supported by high-quality sports nutrition. Optimum Nutrition has had a longstanding legacy of partnering with the top athletes. Partnering with the popular sports franchise – Royal Challengers Bengaluru for 2025 Season is our next milestone uniting the two powerhouses in the sports industry. Together, we aim to inspire millions to unlock their potential with the right training and nutrition -on the field, in the gym, and beyond.”
Rajesh Menon, VP- Royal Challengers Bengaluru, said, “Royal Challengers Bengaluru has always been committed to excellence, both on and off the field. Cricket demands peak physical and mental fitness and having a trusted brand like Optimum Nutrition supporting our players and fans reinforces our commitment to high performance and making right choices. We are excited about this collaboration as it aligns perfectly with our philosophy of pushing boundaries and maximizing performance.”
