Roomstory.ai, an AI-powered interior discovery platform, has raised ₹3 crore in a pre-seed funding round led by Rukam Sitara Fund. The round also saw participation from Aakash Anand, founder of personal care brand Bella Vita Organic, and startup incubator Wolfpack Labs.
The fresh capital raised will be used to enhance its AI capabilities, launch its website and mobile applications for a seamless digital user experience, and grow its user base while building a community of interior design enthusiasts.
Founded in 2024 by Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO), Roomstory.ai is an AI-powered platform that allows users to explore beautifully styled rooms and instantly shop for every item through direct links to retail partners, offering a seamless & a Pinterest-like experience.
The platform focuses on inspiration-first commerce, bridging the gap between browsing and buying in the interior design space.
Ekatva Jain, Co-founder & CEO of Roomstory.ai, said, “Most interior platforms force you to choose between inspiration and shopping, we eliminate that divide. Roomstory doesn’t just show you a beautiful room; it hands you the exact tools to recreate it, wherever you prefer to shop.”
Archana Jahagirdar, Founder and Managing Partner, Rukam Sitara Fund, said, “Roomstory is the kind of bold, intuitive idea we love to support, rooted in deep design expertise and powered by cutting-edge AI. Their platform unlocks massive potential in a category that has long lacked innovation. We believe Roomstory is poised to reshape how modern consumers design and shop for their homes.”
Aakash Anand, Founder, Bella Vita Organic, said, “Roomstory is tapping into a massive shift in how modern consumers discover and buy for their homes. Their AI-native approach bridges the long-standing gap between dreaming and doing.”
