Roadcast, a SaaS-based, hardware-agnostic tracking and logistics management platform, announced the appointment of Sridhar Iyer as its Chief Business Officer (CBO).
With over 30 years of experience across advertising, marketing, and digital transformation, Sridhar brings with him a rare blend of strategic foresight and operational depth, traits that are set to play a pivotal role in shaping Roadcast’s future.
Starting his career in brand management and advertising, he honed his skills at agencies such as Everest Advertising, TBWA Anthem, and FCB Ulka, working on brands across diverse sectors including White Goods, Cigarettes, Alcobev, Kitchen Appliances, Automobiles (2-wheelers), Education, FMCG and B2B brands. Over time, he evolved into leadership roles at prestigious firms like FCB Ulka, J. Walter Thompson, Publicis Capital and later joined Hashtag Orange a full-service digital agency as Chief Strategy Officer.
His experience spans across traditional and digital mediums, making him both a strategist and an executor. From cigarettes to education to alcohol, he has handled a wide spectrum of categories, with a strong understanding of consumer behaviour, digital engagement, and brand storytelling.
At Roadcast, Sridhar’s mandate is to bring structure, scalability, and strategic direction to the company’s growing operations. In his new role, he will formalise business processes across functions, including HR, sales, marketing, and product.
Sridhar Iyer said, “I’ve always found my strength in building cohesive teams, developing structured processes, and setting up scalable business frameworks. Startups often move fast, but in the process, sometimes processes and structures get overlooked. My role here is to ensure that while we drive growth, we also build a stable, process-oriented organisation where every team knows their goals, KPIs, and the logic behind our business targets.”
Rahul Mehra, Co-founder of Roadcast, said, “Sridhar brings a unique combination of creative instinct and business rigour. His cross-category experience, understanding of brand frameworks, and hands-on leadership style will be instrumental as we enter our next growth phase.”
