River, the Bengaluru-based electric scooter manufacturer, has announced the appoitment of Saraswathi Anand as its Head of Marketing.
At River, Saraswathi will lead the marketing strategy across brand, digital and customer experience functions. Her primary focus will be to strengthen River’s brand positioning and scale awareness across new and existing markets.
With close to 2 decades of experience Saraswathi has worked with brands like Network 18, Zee, and Radio Indigo, amongst others. Having spent more than 16 years in media, she has handled all aspects of brand communication and management in her former roles. Her strength lies in her keen understanding of regional consumers. At the core of Saraswathi’s experience lies her exceptional ability to integrate research, consumer insights, data analysis, and competitive intelligence. This has enabled her to chart innovative paths for brands and drive impactful growth.
Prior to joining River, Saraswathi Anand worked as Chief Marketing Officer at Network18 Media & Investments. Prior to Network18, Saraswathi held senior marketing positions at Viacom18 and Sony Pictures Networks India.
Aravind Mani, Co-founder and CEO at River said, “We’re thrilled to have Saraswathi join us as Head of Marketing. She will play a critical role in shaping the brand narrative as we go forward. As River continues with its rapid expansion plans, her expertise in building brands that connect on a deeper level with consumers will be invaluable.”
Saraswathi Anand, Incoming Head of Marketing at River said, “I am excited to join River at this crucial time and help grow the company. I love steering and building brands in new market dynamics. River has already created a niche for itself in the urban cities and I am excited to utilize my deep understanding of regional markets to grow River hyperlocally.”
