Ritualistic, a contemporary home décor has raised $1 million in a mix of secondary and primary funding from seasoned entrepreneurs and angel investors, Deep Bajaj and Mohit Bajaj.
The investment from Deep and Mohit Bajaj, who were Co-founders of Sirona Hygiene before selling the brand to the Good Glamm Group, brings not just financial backing but also strategic expertise.
The funds raised will be used to expand product lines, enhance distribution channels (online and offline), and invest in marketing efforts to strengthen Ritualistic’s position in the market. The brand also plans to explore collaborations with temples, museums, and cultural organizations to deepen its reach.
Deep Bajaj said, “Ritualistic beautifully captures the essence of Indian traditions while making it relevant for modern homes. We are excited to support the brand’s journey as it scales and brings Indian artistry to a larger audience.”
Shashank Jain said, “Our mission has always been to celebrate Indian traditions through unique and meaningful products. With this strategic partnership, we are confident that Ritualistic will reach more homes and hearts, inspiring people to rediscover the beauty of Indian craftsmanship.”
The investment deal was facilitated by Done Deal, a platform that connects investors with high-potential startups. This is the second successful deal between the Bajajs and Done Deal, following their earlier successful partnership in the investment of Trase Footwear.
Aneesh Sivakumar, Founder of Done Deal, said, “We are thrilled to have facilitated this deal with Deep and Mohit Bajaj once again. Their ability to identify promising ventures and provide valuable mentorship is unparalleled. We believe Ritualistic has immense potential to scale, and we look forward to seeing the brand’s journey unfold.”
Founded in 2018 by Shashank Jain and Neha Jain, Ritualistic is a home décor brand rooted in Indian culture and traditions. From handcrafted wall plates to spiritual essentials, the brand offers a diverse range of products designed to elevate spaces and celebrate heritage.
Ritualistic offers a unique product range that includes wall plates, cultural décor, and ritual essentials.
