Ridhira Group, a wellness-focused real estate company announced the appointment of Vivek Chaturvedi as Senior Vice President, Sales & Marketing.
In his new role, Vivek will be responsible for steering the company’s growth, devising strategic marketing initiatives, fostering strong relationships with key stakeholders, and leading sales efforts. Vivek will lead Ridhira’s sales and marketing strategies, focusing on expanding the company’s reach, driving innovative sales practices, and enhancing the overall customer experience.
Known for his pragmatic approach and focus on customer-centric innovation, Vivek has a proven track record of driving high-performing teams and delivering results.
With over 17 years of experience across diverse sectors including Real Estate, FMCG, Ed-Tech, and Energy in India and the Middle East, Vivek brings a deep understanding of growths, transformation, and market dynamics.
Holding an MBA from XLRI Jamshedpur, his leadership has been key in scaling businesses and creating impactful marketing strategies for global brands such as HoABL, Lodha Ventures, Agthia, Monster Energy, Colgate-Palmolive, Kellogg’s, and Exide.
Ritesh Mastipuram, Founder & Managing Director, Ridhira Group, said, “At Ridhira, we view real estate as a powerful catalyst for community transformation. It’s about crafting spaces that go beyond buildings—creating environments where people live, thrive, and realize their aspirations. Vivek’s leadership aligns seamlessly with this vision. His expertise in scaling businesses and understanding the pulse of the customer will be critical as we strengthen our market position and drive meaningful growth. We are confident that his leadership will help elevate Ridhira to new heights as we continue to redefine the future of real estate.”
Vivek Chaturvedi said, “I’m honored to join Ridhira, a company that stands at the intersection of innovation and impact. What excites me most is the opportunity to work with a team that’s deeply committed to not just building properties, but creating enduring legacies that will serve generations to come. Together, we will push boundaries, drive innovation, and build a future where every space we create is a reflection of our values—wellness, sustainability, and community. The journey ahead is full of potential, and I’m excited to be part of this next phase of Ridhira’s growth.”
