Ashish Chanchlani, a YouTuber, has founded OG Beauty, a beauty & wellness brand in collaboration with RENEE Cosmetics. OG Beauty intends to position itself as a distinct and innovative entity, separate from its parent company, RENEE Cosmetics.
Unlike traditional partnerships where celebrities serve as brand ambassadors or faces, Chanchlani’s role at OG Beauty will be integral to the brand’s development and direction.
As a co-founder, he will actively contribute to product development and marketing strategies, uplifting the overall brand vision.
Chanchlani’s collaboration is projected to generate significant buzz and expand OG Beauty’s reach to a wider audience.
Chanchlani’s hands-on role ensures the brand stays authentic and aligned with modern consumer needs, marking the start of an exciting journey for both OG Beauty and its co-founder, Ashish Chanchalani.
Ashish Chanchlani, Co-founder of OG Beauty said, “My fitness journey has ignited a passion for self-love and expression. Partnering with OG Beauty will help me blend my love for content creation with my desire to build impactful products. Together, we’ll create fun, effective, and affordable skincare and wellness products that empower everyone to feel confident and beautiful.”
