Reliance Retail Ventures, a division of Reliance Industries, has announced the acquisition of Kelvinator, a home appliances manufacturer, for an unspecified amount.
“Kelvinator, a brand synonymous with trust and innovation for over a century, pioneered electric refrigeration for home use globally. In India, it achieved iconic status in the 1970s and 80s with its memorable tagline, “The Coolest One,” and continues to be revered for its cutting-edge technology, superior performance, enduring quality, and exceptional value,” Reliance Retail Ventures said in a statement.
Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL), said, “Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready. The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network.”
RRVL, through its subsidiaries and affiliates, operates an integrated omni-channel network of 19,340 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma consumption baskets, and has partnered with over 3 million merchants through its New Commerce initiative. Reliance Retail, a subsidiary of RRVL.
