Reliance Retail Ventures (RRVL) has forayed into the fast-growing fashion quick commerce segment with the launch of Ajio Rush, a four-hour delivery service in the top six cities.
Ajio Rush, launched during the first quarter of fiscal year 2026, is live in Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Chennai, and Ahmedabad.
Currently, Ajio Rush offers more than 1.3 lakh style options, targeting young, fashion-conscious consumers with a need for speed.
“We see in initial signs, it is still relatively young but what we see is that the average bill values are significantly higher. They are 50% to 60% higher compared to a normal transaction. The acceptance is much higher. So, what we are seeing is almost close to 12% to 15% of bills where we are offering this service, our people are adopting a Ajio Rush,” said the company’s Chief Financial Officer, Dinesh Taluja, in an analyst call after Reliance Industries posted its earnings.
