Refex eVeelz, an electric mobility solutions provider to leading corporates and renowned demand aggregator platforms, announced its rebranding as Refex Mobility, unveiling a refreshed identity.
Refex introduced a vibrant new brand identity that includes a redesigned company logo, a modern app icon, and striking new vehicle decals — all underscoring the brand promise: “Refex = Reliable Fleet. Exceptional Experience.”
Alongside the rebranding announcement, Refex Mobility announced the appointment of Anirudh Arun as Chief Executive Officer. Anirudh brings a strong track record in the mobility industry, known for building premium, safe, clean-fuel run, zero-cancellation fleet systems at scale.
He is joined by Ankit Grover as Chief Business Officer, who will drive revenue growth by deepening enterprise partnerships and expanding corporate client engagements.
They join a strong foundation anchored by Sasi A (Chief Technology Officer), Meet Goradia (Chief Operating Officer), and Sachin Navtosh Jha (Chief of Staff to the Group MD).
Anirudh Arun, CEO of Refex Mobility, said, “Mobility is more than just getting from point A to B — it’s about trust, dignity, and dependability. Our vision at Refex is to build a fleet and service culture where customers, drivers, and partners all experience that trust every single day.”
