Rebel Foods, a cloud kitchen company, is making foray into quick commerce with the launch of QuickiES, the 15-minute food delivery segment to compete with foodtech giants like Zomato and Swiggy.
Quickies is a play on the words ‘Quick’ and ‘ES’, i.e. EatSure, its flagship food platform.
Through Quickies, Rebel Foods promises to deliver food within 15 minutes to users, and if it doesn’t do so, the order will be free, revealed a statement from the company.
Mihir Wakharkar – Business Head – D2C & Q-Commerce at Rebel Foods, said, “We’ve spiced up this launch with a campaign that’s as bold and exciting as the service itself. Mumbai thrives on speed and energy, and QuickiES is here to keep up with that rhythm. We are clear in our campaign being playful and setting the tone – which is fun, fast, and full of flavour. The messaging and creatives across media – on social or outdoors, is simple – ‘QuickiES’ means 15 mins or Free and a whole lot of Foodgasm! We had to go all-out in catching attention in multiple ways… it’s a Valentine’s Day launch after all, so our strategy was to cut through the clutter and stand out!”
To promote this game-changing service, EatSure has launched an extensive, multi-channel creative campaign designed to capture attention and build excitement. The campaign leverages quirky, fun, and saucy hoardings across Mumbai, ASMR videos on social media, and a dedicated website to create anticipation. The promotional strategy also includes in-app promotions, social media activations, influencer marketing, and email and WhatsApp campaigns.
Founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods is an Indian online restaurant company that operates 11 cloud kitchen brands. Rebel Foods has built an unparalleled ecosystem of brands, including Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth, Wendy’s, and more apart from its innovative ‘Foodcourt on an App’ and D2C platform named EatSure.
Operating over 450 kitchens across 70+ cities in India and expanding into international markets such as the UAE and UK, Rebel Foods has revolutionized the food industry with its proprietary tech stack, Rebel OS.
