realme, a smartphone brand, has partnered with Optiemus Electronics (OEL) to manufacture its AIoT products in India. As part of its long-term vision to strengthen domestic manufacturing, realme aims to produce all of its AIoT product portfolio in India, including earphones, smartwatches, and tablets.
Beginning this year, key products such as the realme Buds T200 series, realme Buds Wireless series, and realme Buds Air series will start rolling off local production lines.
In parallel, realme is also accelerating efforts to source a majority of critical components, such as PCBAs, batteries, mechanics, cables, and chargers, from within India. Beyond addressing the growing needs of Indian consumers, realme is also evaluating opportunities to export Made-in-India AIoT products to global markets, establishing India not just as a manufacturing base but as a global hub for innovation and production.
Together, realme and OEL target to manufacture 5 million AIoT devices annually while generating over 2,000 new employment opportunities in India. This partnership will also contribute to the creation of a stronger local supply chain and skilled workforce to support high-volume and high-quality production.
The collaboration has already taken off with the commencement of production for the realme Buds T200 Lite—an advanced earbud that delivers crystal-clear calling via Dual Mic AI Deep Call Noise Cancellation, powered by DNN voice recognition technology.
realme’s spokesperson on the partnership said, “India is a dynamic and fast-growing market for next-generation AI-enabled hearables, wearables, and power management devices. We are excited to partner with Optiemus Electronics Ltd. (OEL) to bring the manufacturing of all our high-performance and value-for-money AIoT devices to India. This collaboration will enable us to expand our manufacturing base to cater to domestic demand, while also reinforcing our commitment to the Atmanirbhar Bharat initiative. At the same time, it opens up new opportunities to extend our global footprint through world-class manufacturing capabilities established here in India.”
Ashok Gupta, Chairman, Optiemus Group said, “We are thrilled to sign up this partnership with realme as we believe in realme’s philosophy of ‘Make it real.’ The fusion of AI and IoT is making hearable-wearable products and power devices smarter, more efficient and thus deliver a great value. We are thoroughly delighted to be an eminent part of this AI-based product evolution. OEL will continue to play its role in shaping electronics manufacturing in India, generate more employment opportunities, and forge the path ahead to become Atmanirbhar Bharat.”
