Smartphone brand realme announced Bollywood actor Vicky Kaushal as its new smartphone ambassador.
As the new face of realme, he will feature in key campaigns starting with the launch of the realme 15 Series, a lineup created for socially active users.
The brand also confirmed that the realme 15 Series, described as the AI party phone, will launch in India on 24th July 2025. The series introduces AI features, improved imaging, and a refreshed design for users who express themselves visually.
The campaign “Live for real”, featuring Vicky Kaushal, will lead the rollout, combining storytelling with celebrity presence and new product features.
Vicky Kaushal said, “I’ve always believed in keeping it authentic and being grounded. These are key values that have shaped every step of my journey. And hence, realme’s ‘Make it real’ philosophy truly resonates with me. It’s not just about being real with others, but also being real with yourself, owning your story, and staying true to what drives you. I’m proud to join a brand that understands the ambitions of India’s youth and empowers them to push boundaries. Together, we want to inspire a generation to live boldly, stay real, and make every moment count.”
Francis Wong, Chief Marketing Officer, realme India, said, “We are proud to welcome Vicky Kaushal as the smartphone ambassador for realme. His story and persona reflect everything we stand for — confidence, relatability and originality. As we gear up to launch the realme 15 Series on 24th July, this partnership marks an exciting step forward in building realme’s emotional and cultural connection with its audience.”
