Rapoo, a global technology brand known for wireless peripherals, has announced the appointment of Gaurav Rawool as Marketing Head – India, MEA & SAARC.
With over 14 years of experience across leading global technology brands such as ASUS, TP-Link, Tenda, and ALOGIC, Rawool brings extensive expertise in channel marketing, digital transformation, brand repositioning, product launches, and gaming community engagement.
In his new role, Gaurav will lead Rapoo’s marketing and brand growth initiatives across India, the Middle East, Africa, and the SAARC regions. His appointment comes at a strategic time when Rapoo is expanding its footprint across emerging markets and aiming to establish itself as a household name in the peripherals category.
Under Gaurav’s leadership, Rapoo plans to strengthen its marketing and partner engagement programs, highlight its design-led product innovation, and tap into untapped territories across India, the Middle East, Africa, and the SAARC regions. The company will focus on enhancing consumer awareness around its strong portfolio of wireless keyboards, mice, headsets, webcams, and gaming accessories, while continuing to build a deeper emotional connection between users and the brand.
The brand will also continue nurturing its VPro gaming sub-brand, expanding its presence in the gaming accessories segment while maintaining its core commitment to quality and innovation across all product categories.
Gaurav Rawool, Marketing Head – India, MEA & SAARC, Rapoo, said, “I joined Rapoo seeing the immense potential in the brand and the growth we can achieve together. Rapoo’s product design and quality have always stood out in the market, and I look forward to positioning it as the go-to peripheral brand that delivers seamless, reliable experiences for users. Having admired Rapoo’s retail presence in my previous roles, I’m excited to take it to the next level and make the brand more relatable and connected with our audiences.”
Mukesh Chaudhary, Regional Director, Rapoo, said, “Gaurav’s deep understanding of channel marketing, digital ecosystems, and brand building makes him an invaluable addition to the Rapoo leadership team. His experience across multiple tech brands gives him the right perspective to strengthen Rapoo’s positioning and accelerate our regional growth. Together, we aim to make Rapoo synonymous with premium, design-led peripherals that combine performance and innovation.”
