Ramraj Cotton, a premier brand for traditional and ethnic wear, has announced actress Meenakshi Chaudhary as the brand ambassador for its newly launched premium towel range, Mrithu Towels.
Marking its entry into the premium home textile segment, the Mrithu Towels collection blends luxury, comfort, and eco-conscious design, crafted from the finest 100% cotton and bamboo fibres across four thoughtfully curated categories.
As the first-ever female face of the brand, Meenakshi Chaudhary brings a graceful and contemporary charm, symbolising a refreshing new chapter for the legacy brand.
As part of the collaboration, a 360-degree campaign featuring Meenakshi Chaudhary will be launched shortly across television, digital, Print and retail platforms, highlighting the brand’s timeless values of quality, comfort, and cultural pride.
The Mrithu Towels collection features four thoughtfully designed categories to suit modern lifestyles: the Signature Collection, inspired by Italian and German aesthetics, showcases 32 premium cotton weave patterns that promise high absorbency, colour retention, and no shrinkage. The Bamboo Towels, made from 100% bamboo pulp, offer a silky-soft touch with enhanced water absorption and quick-drying features, ideal for eco-conscious households. The plush Terry Towels range combines cotton and bamboo blends, available in a variety of towel types including bath, hand, lunch, face, and junior towels. Completing the range, the Striped & Checked Towels deliver daily dependability with colourfastness, softness, and enduring quality.
Arun Eashwar, Managing Director, Ramraj Cotton, said, “The launch of Mrithu Towels exemplifies Ramraj Cotton’s unwavering dedication to delivering exceptional quality, innovative designs, and sustainable options for our customers. Whether one seeks luxurious comfort, eco-conscious materials, or practical functionality, the Mrithu Towels collection has something for everyone. This introduction reinforces Ramraj Cotton’s legacy of bringing unparalleled elegance and excellence into Indian households.”
Meenakshi Chaudhary said, “I am deeply honoured to be chosen as the brand ambassador for Mrithu Towels by Ramraj Cotton, a brand that has consistently upheld India’s rich traditions and cultural heritage. This collaboration resonates with my values, as it emphasizes quality, authenticity, and a commitment to sustainable practices. I look forward to representing a brand that not only delivers exceptional products but also celebrates the essence of Indian craftsmanship and innovation.”
