The Ramoji Group has ventured into the millet food business with the launch of Sabala Millets – Bharat Ka Super Food.
Sabala Millets offers millet-based products designed to cater to modern, health-conscious lifestyles without compromising nutritional integrity. In its first phase, 45 products and variants have been launched from khichdi of various states to millet-based cookies, health bars, munchies and noodles, enriching the food category in India.
As part of its outreach, Sabala Millets has also launched a digital campaign aimed at educating and engaging consumers on the benefits of millets, complete with recipes and tips for easy integration into daily meals.
Sahari Cherukuri, Director of Sabala Millets, said, “Sabala represents the wholesomeness of millets and a commitment to healthier living. It is bridging the gap between traditional Indian grains and modern recipes through innovation. It characterises our steadfast resolve to blend balanced nutrition with great flavour. We are honoured to launch this millet range on the birth anniversary of our founder, Shri Ramoji Rao Garu, as we pay tribute to his visionary dream for a healthier Bharat. Sabala will be a brand dedicated to fostering a positive and systematic shift in food consumption patterns, promoting balanced nutrition, and championing a sustainable future.”
