Radiowalla Network, a customized In-store radio service, Audio content and Digital signage solutions provider, has signed a tripartite agreement with Botswana-based Electro-Metic Enterprises and Shine Bright.
The partnership positions Radiowalla to extend its unique value proposition to Southern Africa, with Shine acting as the commercial interface for advertiser outreach and regional promotions.
This five-year exclusive agreement enables Shine to exclusively market and distribute Radiowalla’s suite of services, ranging from in-store radio and digital signage to corporate audio and point-of-purchase advertising, starting with ~300 retail locations of Choppies and Liquorama owned by Electro-Metic.
“This collaboration with Shine marks a critical step in our global roadmap. We’re proud to bring Radiowalla’s immersive audio engagement services to Botswana’s vibrant retail sector, starting with ~300 retail locations of Electro-Metic,” said Harvinderjit Singh Bhatia, CEO & Co-Founder, Radiowalla.
“Our alliance with Radiowalla reflects a shared vision to deliver high-impact, localized customer experiences that drive both brand recall and footfalls,” said Sagar Joshi, Director of Shine Bright.
“Partnering with Radiowalla and Shine enables us to bring world-class in-store audio and engagement solutions to retail environments in Botswana. This collaboration reflects our commitment to integrating smart, customer-focused innovations that enhance the shopping experience and drive value for our clients,” said Karthik Rajendran, Senior Representative, Electro-Metic Enterprises.
